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AmeriCorps VISTA - King Kids: Sports Marketing & Development Associate

About KING: 

Kids in the Game is dedicated to developing New York City’s youth by providing opportunities through sports and fitness to the schools and communities we serve. Our goal is to develop the next generation of leaders by developing healthy habits, an active lifestyle, and promoting personal growth through play and competition.

During the school year, KING is rooted in dozens of schools around New York City, offering recess, after-school, physical education, early drop off fitness, and sports instruction. In addition, KING operates summer camps, sports clinics (basketball, soccer, volleyball), and special events. 


AmeriCorps VISTA

King Kids – Sports Marketing & Development Associate


Position Description:

The King Kids VISTA project develops opportunities for underserved communities and low-income families in New York City through sports and movement programs. The VISTA will leverage King Kids and Kids in the Game funding, staff, and volunteers to build capacity and increase the quality of programming.

KING Kids is a 501c3 non-profit that strives to inspire and empower NYC youth through sports, fitness, and enrichment programs. We believe talent is equally distributed among New York City children, but access to opportunity is not. With a focus on low-income families and neighborhoods, KING Kids aims to provide access to all children regardless of social or economic standing.  KING Kids was founded to address issues generated by opportunity inequality.

Key Responsibilities:

  1. Strengthen King Kids presence in select communities by organizing and attending events
    • Work closely with Kids in the Game and King Kids senior management to understand current landscape of programs in various NYC school districts / communities; attend site visits to existing programs
    • Develop a 9-12 month events / community relations strategy to strengthen brand awareness in selected NYC communities; identify communities most likely to benefit from King Kids scholarships and programs
    • Research and attend select community events where King Kids and Kids in the Game can promote upcoming programs or seek funding; organize community events and programs to help build capacity of programs
  2. Identify potential grant opportunities, funders, and donors for King Kids
    • Research, identify, and prioritize lists of potential funding from foundations, corporations, government agencies, and individuals.
    • Write caste statements, letters of inquiry, and grant proposals to funding prospects; assist grant writers or senior team on larger national grant opportunities.
    • Lead efforts in research for select grants, including evaluating existing Kids in the Game / King Kids programs.
    • Help plan fundraising events (5K, Gala, Charity Sports Tournaments) to raise funds.
  3. Develop partnership opportunities for King Kids through development efforts.
    • Review current Kids in the Game & King Kids key partners, including non-profit organizations, community organizations, schools, churches, SBYD organizations, government agencies, etc.
    • Research and organize meetings with similar entities in selected NYC communities – sports specific groups, networks of schools, non-profits, etc – all with the goal of developing partners to help build capacity of the programs and serve more schools/families.
    • Maintain relationship management system with key contacts in communities.
  4. Strengthen partnerships with local colleges to recruit talented young people to programs.
    • Research NYC’s local colleges and universities, with an emphasis on their athletic departments, education and phys ed graduate programs, and early childhood development programs
    • Create a targeted list of colleges and universities that align with overall marketing / hiring strategy.
    • Attend meetings and develop relationships with selected colleges and universities and their athletic departments; attend recruiting events as needed.
    • Assist in the scheduling, interviewing, and on-boarding of volunteers and interns for Kids in the Game programs in selected communities and schools.
    • Develop a volunteer and internship tracking system to better organize the people involved and create more opportunities for volunteers/interns.


Our Core KING Values:

We are Committed

We are Present

We are Positive.

We are Prepared

We are Ambassadors



AmeriCorp VISTA Program
Bilingual is a plus
Ability to communicate effectively to senior staff and administrations at schools
Experience interacting with diverse communities
Knowledge of computer and internet based programs for use in communication
Strong interpersonal communication skills, both oral and written
Ability to network with area cooperations to form partnerships
Ability to work in an organized yet flexible manner


To apply for the position, please email your resume and cover letter to 

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